Alicia Keys:
Your Words Create your World

When launching the class of the legendary Alicia Keys in November 2020, we wanted to remind people that their voices have the power to shape our world – through every word they think, say, write or sing. In collaboration with award-winning director Jenn Nkiru, we worked with Todd Tourso, creative director for Beyoncé and Lady Gaga, to bring Alicia’s message of empowerment and connection to life during a time when it was needed more than ever. Remember: Your voice is the most powerful thing you have to offer.

Filmed in Los Angeles, the campaign also included OOH and digital media.